naar het programma

foto van spreker Hans de Graaf

Hans has always found it hard to make decisions. As a real 'maximizer' it took him very long to decide. And after the decision, a maximizer is not done yet. He is always aware if a better decision would have been possible.

To change this unproductive, time consuming, behavior, he started studying the subject of Decision Making and meanwhile trying to improve his decision making processes. What Hans interests most is how the cognitive brain biases prevent you from making the best decision without you even knowing it.


Hans' mission is to educate people on Brainful Leadership. Better decisions will lead to better outcomes and in the end to better business results and more happy lives.



  • Drs. Analytical Chemistry (Utrecht University).
  • Worked 5 years in the pharmaceutical industry
  • Serial Entrepreneur since 1995 (,,
  • Global Keynote Speaker on Leadership & Decision Making


How SMART teams can make D.U.M.B. decisions